On Sunday night BBC Radio 4 broadcast a half-hour programme on the way that Design Thinking is being applied to business. The blurb is:
"Designers are getting tired of being pigeon-holed into the role of making products look better and work better. They want a much larger role in business life. Peter Day hears from some influential people who are convinced that Design Thinking can radically improve the way a whole company works."
It features Tim Brown (of course) and a few others, and is worth a listen.
Listen on iPlayer (also available as a podcast)
Thanks to Karen Kear for bringing it to our attention.
Comments