I received an email shot from HBRGreen today, there is some interesting stuff on their site, found this article with an 11 minute piece of audio from IDEO talking about ways to green products by understanding the way in which the non-green consumer thinks.
Georgy
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March 14, 2008
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I like the insights that the IDEO research revealed:
"Our work with Shimano yielded two insights: 1) everyone fondly remembers biking as a kid; 2) highly technical sports bikes and lycra-clad salespeople in bike stores put off would-be everyday riders."
It's quite simple really isn't it!
Posted by: Team U101 | March 17, 2008 at 08:09 PM